In order to achieve the goals and objectives of the company, a specific developmental strategy is being followed and it consists of five fundamental axes:
- Strengthening of our corporate identity with targeted promotion as our fundamental objective is the creation of a company that constitutes an evolving part of the society.
- The ecological awareness of the citizens resulting to environmental protection.
- Encouragement of citizens to pursuit lifelong learning and education.
- Raising awareness of common opinion about cultural matters.
- Keep the public sensible about social differences and obliterate all forms of discrimination and racism.